In sport performance, great design creates new opportunities for athletes. The design of a shoe should fundamentally help the athlete control space on the field of play. The new Nike Basketball Greater Than (GT) Series take essential movement principles from hoops and levels them up through a systems-based approach in three new silhouettes: the Air Zoom G.T. Cut, for cutting and change of direction; the Air Zoom G.T. Run, for energy return and running economy; and the Air Zoom G.T. Jump, for vertical jumping and impact protection, all of which are applied through new combinations of the Zoom Air Strobel.
Designers at Nike Basketball learned from the same findings that guided the ZoomX Vaporfly 4%: the type of movement being tested matters.
It makes sense that different sports with different movement patterns need different systems. For example, a runner who’s stretching space ahead of the field on the marathon course; the challenge is to design a shoe that will provide a propulsive feel in one direction. Now look at basketball. A rangy forward whose game is predicated on quick footwork in the post, a guard who has a slower player defending him and needs to exploit the matchup, a point guard who soars in for a rebound to get the critical put-back — they all need versatile systems that help enable special movements to their games, not just to their positions. That's in addition to having a superb all-court shoe, of course.
Ross Klein, Senior Creative Director for Men’s Performance Sport at Nike, compares the scaling of the GT family of systems to the player rating scores in gaming.
“The game’s currency is about quickness and space. How you use space on court can mark the difference between winning and losing,“ says Klein. “The Greater Than Series helps enable all players to create space in three ways: cutting quicker, running longer and jumping higher. Each silhouette in the range is designed to play at the highest level, but it’s your choice which capability you want to create separation with.”
The Air Zoom G.T. Cut releases April 1 in Greater China and late April in North America. The Air Zoom G.T. Run will release in summer 2021, the Air Zoom G.T. Jump will release later in 2021.