Culture

The KD14 Brings Back the Strap

Reintroducing a strap to Kevin Durant’s signature line for the first time since the KD7, the KD14 combines a chill, sportswear-inspired vibe with a full-length Zoom Air Strobel set up for serious responsiveness.‍
April 10, 2021

April 10, 2021 - Reintroducing a strap to Kevin Durant’s signature line for the first time since the KD7, the KD14 combines a chill, sportswear-inspired vibe with a full-length Zoom Air Strobel set up for serious responsiveness.

One constant in Durant's line has been his curiosity to explore a wide design filter from season to season, spanning sleek low-tops that resemble football boots, plush sock racers and ’90s-style power mids. When Durant reaches back into the vault and resurrects a feature, like the strap, he knows the familiarity will serve him well when he takes the court.

“It’s been a while since we incorporated the strap, which excites me,” says Durant. “My other favorite part about the shoe is the cushioning, which helps me feel low to the ground and still helps give me some of that energy back.”

The strap itself is a familiar sight, but the build is rich with Nike heritage. The design of the simplified one-piece midfoot strap, especially on the medial side, was inspired by the Nike Air Presto. The thin, elongated Swoosh is a nod to the original Bruin model. The engineered mesh upper means that graphics can be uniquely layered for detailed colorway options, covering topics like art, music and more.    

The KD14 releases in the Black/White colorway starting April 10 around the globe, and April 14 in North America. The KD14 Cyber colorway releases April 11 in Greater China only.