Nike’s ‘Summer is Serious’ Campaign hits the Courts of Vancouver

Nike’s latest campaign, #SummerisSerious, features Kevin Durant and a scenario we’ve all faced before: getting ‘drafted’ on a our pick-up teams before we hit the courts to put in work all summer long.

Everyone knows players are made in the off-season, but here in Vancouver, Basketball Never Stops and when you look around the city at all the leagues, skills academies, tournaments and streetball games going on…our athletes know that, this year, #SummerisSerious as ever.


Image Source: Nike News