GAME O1 - woMEN

final

Nov 22

Notre dame

81

Gonzaga

65

GAME O2 - WOMEN

final

NOV 22

rutgers

59

Drake

69

GAME O3 - WOMEN

FINAL

NOV 22

south carolina

101

etsu

55

GAME O4 - WOMEN

final

NOV 22

Oregon State

74

western kentucky

60

GAME O5 - WOMEN

final

NOV 23

Gonzaga

57

rutgers

40

GAME O6 - WOMEN

final

NOV 23

ETSu

67

LOSER GAME 4

82

GAME O7 - WOMEN

final

NOV 23

Notre Dame

82

Drake

64

GAME O8 - WOMEN

final

NOV 23

South Carolina

68

oregon state

70

GAME O9 - WOMEN

final

NOV 24

rutgers

68

etsu

44

GAME 10 - WOMEN

final

NOV 24

wku

55

gonzaga

76

GAME 11 - WOMEN

final - Championship

NOV 24

notre dame

91

oregon state

81

Final - women

final(OT) - 3rd/4th

NOV 24

drake

90

south carolina

85

Game o1 - Men

Final

Nov 18

washington

82

Santa Clara

68

GAME O2 - MEN

final

NOV 18

Texas A&M

64

Minnesota

69

GAME O3 - MEN

FINAL

NOV 20

MINNESOTA

80

Santa Clara

66

GAME O4 - MEN

8:30PM

NOV 20

washington

71

TEXAS A&M

67

GAME O5 - MEN

3:30PM

NOV 21

Minnesota

68

Washington

66

Sneakers

Breaking Down the Nike Adapt BB

GAME O1 - woMEN

final

Nov 22

Notre dame

81

Gonzaga

65

GAME O2 - WOMEN

final

NOV 22

rutgers

59

Drake

69

GAME O3 - WOMEN

FINAL

NOV 22

south carolina

101

etsu

55

GAME O4 - WOMEN

final

NOV 22

Oregon State

74

western kentucky

60

GAME O5 - WOMEN

final

NOV 23

Gonzaga

57

rutgers

40

GAME O6 - WOMEN

final

NOV 23

ETSu

67

LOSER GAME 4

82

GAME O7 - WOMEN

final

NOV 23

Notre Dame

82

Drake

64

GAME O8 - WOMEN

final

NOV 23

South Carolina

68

oregon state

70

GAME O9 - WOMEN

final

NOV 24

rutgers

68

etsu

44

GAME 10 - WOMEN

final

NOV 24

wku

55

gonzaga

76

GAME 11 - WOMEN

final - Championship

NOV 24

notre dame

91

oregon state

81

Final - women

final(OT) - 3rd/4th

NOV 24

drake

90

south carolina

85

Game o1 - Men

Final

Nov 18

washington

82

Santa Clara

68

GAME O2 - MEN

final

NOV 18

Texas A&M

64

Minnesota

69

GAME O3 - MEN

FINAL

NOV 20

MINNESOTA

80

Santa Clara

66

GAME O4 - MEN

8:30PM

NOV 20

washington

71

TEXAS A&M

67

GAME O5 - MEN

3:30PM

NOV 21

Minnesota

68

Washington

66

Sneakers

Breaking Down the Nike Adapt BB

Sneakers

Breaking Down the Nike Adapt BB

Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, "perfect fit" is a floating target.

The effort to refine fit has yielded a number of innovative platforms through Nike’s history – Huarache, Flywire and Flyknit, to name a few. Perhaps none was more critical to advancing custom fit than the 2016 introduction of the Nike HyperAdapt 1.0, the first Nike multipurpose performance shoe to feature power lacing.

Now, Nike has found its most advanced fit solution to date: Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."

What is Nike Adapt? 9

The Nike Adapt BB has a near-symbiotic relationship with its digital app thanks to opt-in firmware updates.

How The Shoe Works

When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.

That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.

What is Nike Adapt? 1

Lock down your fit with the touch of this button (or via the app using your phone).

What is Nike Adapt? 2

The upper's outer black shell is made of high-tenacity Flyknit; the inner white shell is a QuadFit mesh for a fit that conforms to the foot and stays snug.

What is Nike Adapt? 4

The midsole features Cushlon foam.

How It Was Tested

Similar to the HyperAdapt 1.0, the Nike Adapt BB was put through a gauntlet of tests, including impact tests, intense temperatures, end-of-life tests that lasted tens of thousands of cycles long, waterproof tests to simulate the sweatiest feet and more.

Here's how Nike researchers put a typical Adapt BB through its paces to make it the most tested shoe in Nike's history:

Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18

The ultimate stamp of approval still needed to come from players in the highest levels of the sport.

What is FitAdapt? 14

Jayson Tatum on wearing the Nike Adapt BB:

"Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot. That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool."

That's why the Nike design team invited an elite group of professional players, including Boston Celtics small forward Jayson Tatum, to Nike World Headquarters in Oregon for a run of workouts and pickup games, putting the shoe through an exhaustive trialing period.

“Bill Bowerman’s original insight was that fit is the foundation of athletic performance,” says Avar. “The Nike Adapt BB helps the athlete find their custom fit and provides uncompromising lockdown, feel and traction throughout a game, but we knew it would only be validated once the game's best players tried it out."

Where It's Headed

Nike Adapt BB is the first continually updated performance product from Nike due to the near-symbiotic relationship between the shoe’s digital app and the shoe’s opt-in firmware updates. As the FitAdapt system hones the quality of fit in basketball, the next step will be to bring FitAdapt to other sports and lifestyle products, each with unique demands for fit in different environments.

Learn more here.

FitAdapt technology will be available in the Nike Adapt BB beginning in February.

Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, "perfect fit" is a floating target.

The effort to refine fit has yielded a number of innovative platforms through Nike’s history – Huarache, Flywire and Flyknit, to name a few. Perhaps none was more critical to advancing custom fit than the 2016 introduction of the Nike HyperAdapt 1.0, the first Nike multipurpose performance shoe to feature power lacing.

Now, Nike has found its most advanced fit solution to date: Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."

What is Nike Adapt? 9

The Nike Adapt BB has a near-symbiotic relationship with its digital app thanks to opt-in firmware updates.

How The Shoe Works

When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.

That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.

What is Nike Adapt? 1

Lock down your fit with the touch of this button (or via the app using your phone).

What is Nike Adapt? 2

The upper's outer black shell is made of high-tenacity Flyknit; the inner white shell is a QuadFit mesh for a fit that conforms to the foot and stays snug.

What is Nike Adapt? 4

The midsole features Cushlon foam.

How It Was Tested

Similar to the HyperAdapt 1.0, the Nike Adapt BB was put through a gauntlet of tests, including impact tests, intense temperatures, end-of-life tests that lasted tens of thousands of cycles long, waterproof tests to simulate the sweatiest feet and more.

Here's how Nike researchers put a typical Adapt BB through its paces to make it the most tested shoe in Nike's history:

Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18

The ultimate stamp of approval still needed to come from players in the highest levels of the sport.

What is FitAdapt? 14

Jayson Tatum on wearing the Nike Adapt BB:

"Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot. That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool."

That's why the Nike design team invited an elite group of professional players, including Boston Celtics small forward Jayson Tatum, to Nike World Headquarters in Oregon for a run of workouts and pickup games, putting the shoe through an exhaustive trialing period.

“Bill Bowerman’s original insight was that fit is the foundation of athletic performance,” says Avar. “The Nike Adapt BB helps the athlete find their custom fit and provides uncompromising lockdown, feel and traction throughout a game, but we knew it would only be validated once the game's best players tried it out."

Where It's Headed

Nike Adapt BB is the first continually updated performance product from Nike due to the near-symbiotic relationship between the shoe’s digital app and the shoe’s opt-in firmware updates. As the FitAdapt system hones the quality of fit in basketball, the next step will be to bring FitAdapt to other sports and lifestyle products, each with unique demands for fit in different environments.

Learn more here.

FitAdapt technology will be available in the Nike Adapt BB beginning in February.

Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, "perfect fit" is a floating target.

The effort to refine fit has yielded a number of innovative platforms through Nike’s history – Huarache, Flywire and Flyknit, to name a few. Perhaps none was more critical to advancing custom fit than the 2016 introduction of the Nike HyperAdapt 1.0, the first Nike multipurpose performance shoe to feature power lacing.

Now, Nike has found its most advanced fit solution to date: Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."

What is Nike Adapt? 9

The Nike Adapt BB has a near-symbiotic relationship with its digital app thanks to opt-in firmware updates.

How The Shoe Works

When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.

That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.

What is Nike Adapt? 1

Lock down your fit with the touch of this button (or via the app using your phone).

What is Nike Adapt? 2

The upper's outer black shell is made of high-tenacity Flyknit; the inner white shell is a QuadFit mesh for a fit that conforms to the foot and stays snug.

What is Nike Adapt? 4

The midsole features Cushlon foam.

How It Was Tested

Similar to the HyperAdapt 1.0, the Nike Adapt BB was put through a gauntlet of tests, including impact tests, intense temperatures, end-of-life tests that lasted tens of thousands of cycles long, waterproof tests to simulate the sweatiest feet and more.

Here's how Nike researchers put a typical Adapt BB through its paces to make it the most tested shoe in Nike's history:

Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18
Breaking Down the Nike Adapt BB 18

The ultimate stamp of approval still needed to come from players in the highest levels of the sport.

What is FitAdapt? 14

Jayson Tatum on wearing the Nike Adapt BB:

"Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot. That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool."

That's why the Nike design team invited an elite group of professional players, including Boston Celtics small forward Jayson Tatum, to Nike World Headquarters in Oregon for a run of workouts and pickup games, putting the shoe through an exhaustive trialing period.

“Bill Bowerman’s original insight was that fit is the foundation of athletic performance,” says Avar. “The Nike Adapt BB helps the athlete find their custom fit and provides uncompromising lockdown, feel and traction throughout a game, but we knew it would only be validated once the game's best players tried it out."

Where It's Headed

Nike Adapt BB is the first continually updated performance product from Nike due to the near-symbiotic relationship between the shoe’s digital app and the shoe’s opt-in firmware updates. As the FitAdapt system hones the quality of fit in basketball, the next step will be to bring FitAdapt to other sports and lifestyle products, each with unique demands for fit in different environments.

Learn more here.

FitAdapt technology will be available in the Nike Adapt BB beginning in February.